The impact of voice search on SEO and marketing

Voice search has been on the rise in recent years, with the increasing popularity of virtual assistants like Amazon Alexa and Google Assistant. This new way of searching for information has caught the attention of marketers and search engine optimizers, as it has the potential to greatly impact the way search results are displayed. In this blog, we will examine the impact of voice search on SEO and marketing.

 
First, let’s talk about how voice search differs from traditional text search. Voice search allows users to speak their search queries, rather than typing them into a search bar. This shift in search behavior has resulted in longer, more conversational search queries, as users often speak in complete sentences. This means that SEO strategies must take into account the new way in which people are searching for information online.

 
In terms of SEO, voice search has brought about a greater emphasis on local search results. When users conduct a voice search, they are often looking for information about a specific location. For example, they may ask “Where is the nearest gas station?” or “What is the best restaurant in town?”. This means that businesses need to ensure their website and Google My Business listings are up-to-date and optimized for local search. This includes having accurate information about their location, business hours, and services offered.

 
Another important aspect of SEO for voice search is the use of schema markup. Schema markup is a type of code that helps search engines understand the content on a website. When it comes to voice search, schema markup can be used to provide additional information to virtual assistants, such as business hours, contact information, and even product descriptions. This can help businesses to stand out in the search results, and increase the chances of their website being selected as the answer to a user’s voice search query.

 
In terms of marketing, voice search has the potential to change the way that businesses reach their target audience. For example, voice search advertisements can be delivered in the form of “sponsored results”. These advertisements can be triggered by specific keywords or phrases, and they will appear as the answer to a user’s voice search query. This type of advertising can be especially effective for local businesses, as users are often looking for information about a specific location.

 
Finally, voice search has the potential to change the way that businesses measure the success of their marketing efforts. With traditional text search, it is possible to track the number of clicks on a website or advertisement. However, with voice search, it is more difficult to track how many users are actually engaging with the results. This means that businesses may need to find new ways to measure the success of their voice search advertising efforts, such as tracking phone calls or in-store visits.

 
In conclusion, voice search is changing the way that people search for information online, and it is having a significant impact on SEO and marketing. Businesses need to adapt to these changes in order to stay ahead of the competition, and make the most of the opportunities that voice search presents. Whether it’s optimizing for local search, using schema markup, or experimenting with voice search advertisements, businesses must be proactive in order to take full advantage of this new technology.